People. Markets. Labor. Democracy. Culture. is the official website of Bhu Srinivasan's book, AMERICANA: A 400-Year History of American Capitalism.

Sweeping in reach and innovative in approach, AMERICANA examines the evolution of American capitalism as a series of next big things. From the Virginia Company to the advent of the smart phone, the American experience has been shaped by economic motivations and incentives. Yet, the overwhelming American narrative has centered on liberty and freedom. But the parallel story of money, ambition, brands, and consumerism has been an equally guiding force.

Through short micro-documentaries, interactive elements, and contemporary stories, is the living, breathing image section of the book.

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“A wonderfully readable and entertaining panorama of the innovators and entrepreneurs who have shaped our history. Lively and original, brimming with surprising details and full of brilliant insights, this is narrative history at its best.”
— Liaquat Ahamed, winner of the 2010 Pulitzer Prize for Lords of Finance
“A colorful, engaging, and incisive account of the evolving varieties of American capitalism told through the new technologies that drove it forward, the ideas that shaped it, the institutions that enabled it, the goods it produced, and the people who made and resisted it. It is a book that is both personal and historically sweeping.”
— Richard White, Professor of American History at Stanford University; finalist for the 2012 Pulitzer Prize for Railroaded
“In Americana, Bhu Srinivasan ranges widely and insightfully through the long, tangled history of capitalism and democracy in America. Provocative and lucid, Americana deserves and rewards attention from citizens, present and future, of our troubled yet alluring nation.”
— Alan Taylor, author of American Revolutions: A Continental History, 1750-1804 and winner of the 2014 Pulitzer Prize for Internal Enemy
BHU SRINIVASAN’S new book, “Americana”, is a delightful tour through the businesses and industries that turned America into the biggest economy in the world...American economic history is more complex than some ideologues seek to portray it; this excellent book gives readers a fully rounded picture.
— The Economist - print edition September 21, 2017
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